| Course Name | Media Relations |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 305 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The purpose of this course is to provide an overview of how media relations can be effectively used to reach an organization’s goals and target audience, point out the relation of media relations to other areas such as PR and marketing as well as to enable students to handle the strategic management of media relations in theory and practice. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | This course covers topics such as media strategy development, the role of media relations in an organization, news production, press release writing and interview techniques. The course will therefore provide the students the knowledge on the core perspectives of media relations, various approaches and practices on media relations, as well as on management of media relations in an organization. |
| Related Sustainable Development Goals |  |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Media Relations- An Introduction | |
| 2 | What is Media Relations? Its significance and development | Tench, R. & Yeomans, L., Exploring Public Relations, (Pearson Education, 2006): Ch. 16, pp. 296-305 |
| 3 | The Structure and Functioning of the Media, History of print and visual media in Turkey and the ownership structure | |
| 4 | What is News? The process of determining the ıssues conveying news stories | |
| 5 | Effective communication methods with the media. Tips for having a long term, good relationship with the media representatives | Theaker, A. The Public Relations Handbook, (Routledge, 2004): Ch. 17, pp. 256 – 259 |
| 6 | How to write a press release and deliver it to the right target audiences with appropriate messages using the right channels? | Newsom, D. & Haynes J., Public Relations Writing: Form&Style (2006) Ch 2, pp: 38-46 |
| 7 | Guest speaker | |
| 8 | How to use social media in media relations. Best practices from Turkey and the world | |
| 9 | Midterm | |
| 10 | Media trainings given to company spokespeople. Content and applications | |
| 11 | How to make an interview and points to watch out for - Interview as a class activity. | |
| 12 | Media relations during crisis periods | |
| 13 | Press trip | |
| 14 | Final project presentations | |
| 15 | Putting it all together: course wrap-up | |
| 16 | Final Exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 15 |
| Presentation / Jury | 1 | 25 |
| Project | 1 | 15 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 35 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 2 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 1 | 14 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 15 | |
| Presentation / Jury | 1 | 23 | |
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 35 | |
| Final Exams | |||
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
